Image Credit: Netflix
If you’ve been following our weekly Top 10 roundup of What’s on Netflix, you already know He kpop demon Hunter It has broken every record so far. Netflix’s own data paints a pretty good picture of how well it has performed compared to its peers, but what about third-party data?
Nielsen, the American company that is used by many within Netflix and is considered by industry people and beyond as one of the definitive streaming number organizations, is covering kpop demon hunter Pretty in-depth, so we thought we’d put together everything they said about the film’s launch, how it was tracked, who was actually watching, and more!
Note: Nielsen ratings only cover viewing in the United States on connected devices.
Dominate the 2025 ARTE Awards
In January, Nielsen announced the winners of its second annual ARTEY Awards, Crowned Most Streamed Titles of the Year.
According to statistics, Kpop were demon hunters Top Kids Movies of 2025massive racking 20.6 billion viewing minutes After its premiere on Netflix in June 2025.
To put it in perspective, the runner-up in the children’s category was Disney moana 2Which pulled in 9.4 billion minutes on Disney+. Heck, it was even twice as much as the general audience movie, which was happy gilmore 2Which took 7.1B minutes. kpop demon hunter More than doubling the viewership of one of Disney’s biggest flagship sequels isn’t something you’d normally expect. Nielsen’s data center also revealed that the film surprisingly broke into the overall streaming top 10. 26 consecutive weeks. We always talk about “legs” when it comes to Netflix releases, and half a year’s residence in the top 10 is the absolute definition of staying power.
Secret Weapon: Adult Demographic
This is where data becomes incredibly fascinating. Nielsen classifies kpop demon hunter as a “kids’ movie” because 48% of its audience was aged 2–11. Disney+ is a favorite among kids to watch movies again and again, but Netflix has struggled to replicate this, at least on the scale that their movies achieve.
But what took this film to the stratosphere? Adult.
Nielsen revealed this kpop demon hunter was really #1 Most Streamed Movie of 2025 for Adults 18-34 and 35-49. It completely transcended the typical family movie night and garnered a huge adult fan base.
2026: The race is on (with hardware)
Usually, when we look at the year-end figures of a movie released in June, we expect a huge drop in viewership by the New Year. Not this one.
So far in 2026, kpop demon hunter Have a login Excessive 2.7 billion viewing minutes (By April 2026)It still maintains its position in Nielsen’s streaming top 10 almost a year after its debut.
Have you contributed to billions of viewing minutes? kpop demon hunter On Netflix? Let us know in the comments below.
