Netflix and Spotify recently announced a massive, combined $100 million deal to bring a video version of Jay Shetty’s Intentionally Podcast on both streaming platforms.
Launching for the first time in 2019, Intentionally with jay shetty Considered one of the giants in the digital media field, consistently winning major awards, from iHeartPodcast Awards to Webby Awards and Shorty Awards. The podcast focuses on discussions about culture, wellness, and personal development, featuring some of the biggest voices from each niche. Some of the most notable guests include political figures like former US President Joe Biden, tech giant Bill Gates and Hollywood superstars Tom Hanks and Tom Holland.
To date, Shetty has 5.6 million subscribers on his YouTube channel. In terms of critical praise and sheer praise, not many podcasts come with this much respect.
A deal has officially been reached between both streaming giants Spotify and Netflix to bring exclusive Intentionally For his services in video form. it makes Intentionally The only independently owned show to achieve a multi-million dollar contract between both Spotify and Netflix. We’ve seen similar deals with full-length video versions before The Ringer And spotify studio Podcast, which has video exclusivity on the two streamers. according to bloombergagreement reached for Intentionally It’s reportedly worth more than $100 million over several years, which puts his deal in the same realm as fellow podcasting heavyweights Joe Rogan and Alex Cooper.
The deal marks another major movement in the video podcast market, which YouTube continues to dominate.
“This is a historic moment, not just for On Purpose but for podcasting,” Jay Shetty said in a statement. “We are entering a new era where interviews can impact culture on a global stage just as powerfully as movies, music and television. Partnering with Netflix and Spotify at the same time is truly a dream come true. When I started the podcast just 7 years ago I never believed something like this would happen. Doing business with two of the most influential forces in global entertainment is unprecedented and I couldn’t be more energized for what’s to come.”
“Jay Shetty has an extraordinary ability to spark deep, meaningful connections that connect with millions of people around the world,” said Lauren Smith, Netflix VP of content licensing and programming strategy.
Roman Wassenmueller, Spotify’s head of podcasts, said, “On Purpose has built one of the most engaged podcast audiences in the world, and we’re excited to expand our partnership with Netflix and Jay by bringing video episodes to Spotify.” “This partnership also reflects our continued investment in video and our commitment to helping creators grow global franchises on Spotify.”
Archived episodes and promotional clips will still be shown on YouTube.
sum of Intentionally Confirms Netflix’s big approach to podcasts. There are now 54 podcasts on the platform. Streamers’ participation in the podcast medium began around 2020 with official companion shows, such as The Crown: The Official Podcast. However, 2026 marks major evolutions in Netflix’s approach, notably with the addition of 16 Spotify studios and The Ringer Show. At the end of the year, Netflix added more than 30 video podcasts to its library – a major display of intent to disrupt the podcast sector.
Video episodes of ‘On Purpose’ will start streaming on Spotify and Netflix from July 13.
